2011
Review of 2011
The Port Elizabeth Pet Expo was a one day consumer event for pet lovers which
happened on 5 November 2011 at DF Malherbe. According to majority of our visitors
and exhibitors it was a successful day. We had over 5000 human and just on 1000
animal visitors at the expo despite the windy weather.
Congratulations to the winners of our exhibitor’s competition. The Hall exhibitor prize
goes to Yorkie Hotel and Boutique and Marquee exhibitor prize goes to Canine Deli
and Boutique they won a free stand each for next year’s expo and a gift voucher from
My SuperSpar in Walmer.
A wide variety of pet related exhibitors; local and national; showcased their product
and/or service. Pet products, supplies and accessories, representatives from breeder
clubs, veterinary and medical services, pet adoption agencies, and much more was
experienced. In addition to the many different kinds of exhibitors there was fun
entertainment and attractions for the whole family.
Supporters
ADT
Algoa FM
Algoa Plastics
Animal Benefits Clinic
Bay FM
Bay TV
Builders Warehouse
Cameron Pet Foods
Cardies
Child Magazine
CM Computer Services
Coral Tree Guest House
Die Burger
Eukanuba
Fiprotec
Getaway
Gumtree
Home Magazine
Houdini
K-9 Pet Foods
Lion Roars
Montego Classic Pet Nutrition
Move a Pet
Nelson Mandela Bay Tourism
Paperklip Design
PE Express Newspaper
Pet Superstore
Raven Photography
SA Pet Pages
Exhibitors
Animal Anti Cruelty
Animal Benefits Clinic
Animal Outreaches
Animal Welfare Society
Bay Feed and Seed
Bayview Veterinary Clinic
Bayworld
Cameron Pet Foods
Canine Deli and Boutique
Cardies
Cat Care
Community Veterinary Clinic Nelson Mandela Bay sponsored by Bayview Clinic and Posh
Cats
Coral Tree Guest House
Dog Matters
Dogs Own Bakers
Dogz-Delitz
Ebb and Flow Stables
EP Horse Care Unit
Errands by Mell
Eukanuba & Iams
Gooddog
Green Tripe Treats
Groom Room
Juka Snuggies
K9 Petfood
Leroxcoon Maine Coons
Liquid crystal
Lorraine Vet Clinic
Love Dogs
Millbrook Hydrotherapy
Montego
Mount Croix Animal Hospital
Move a Pet
Peace of Mind House Sitting Agency
Pet Pamperers
Pet Super Store
Pets as Therapy
Raven Photography
Royal Canin
SAMREC
Sardinia Bay Kennels
Save-a-pet sponsored by Infood Deli Restaurant
Southern Cross Veterinary Clinic
The Boma Reptile World
Urban Reptiles
Volvoreta Barkery
Vondis Food
Yorkie Hotel
Media Exposure
Print media – local newspapers (PE Express -2 articles- , Algoa Sun, Le Femme, BWB
Chronicle, Die Burger – 2 photos with bylines-), adverts placed in booklets (Best of the
Bay, SA Pet Pages, Think Local), posters, leaflets and banners
Billboard advertising on Heugh Road from for the period 17.10.2011 – 07.11.2011
Airwave media – local radio station coverage with Algoa FM and interviews with BayFM
and Algoa FM. Algoa FM broadcast their 9-12pm show from the expo on the day.
TV media – Interview with Bay TV
Online marketing – facebook, 50+ various websites, we listed on the NMBT events
Calendar
The event was promoted via articles in the NMB Tourism monthly newsletter which
went out to members and other stakeholders.
Our banner in prime position on the NMB Tourism website.
Testimonials
• Congratulations on a job well done.
We thoroughly enjoyed the expo and will be back next year.
• Thank you so much for giving us the opportunity to participate in the Expo.
What an unbelieveable success it was too!! I was quite gobsmacked at the
turnout and noticed that for once the men (husbands etc) seemed to really
be enjoying it event instead of draging behing partner looking bored!!
• What a huge success this was. Everything was so well organised and the number
of people who attended was an acknowledgement of the outstanding marketing
which they had done, particularly through the press.
• Well done to Team Expo - PE can be proud!
• An excellent Expo and would love to see this as an annual event.
• Congratulations on an exceedingly well co-ordinated event! I wish you well for
future events of this nature. It showed quite clearly that the general public ARE
interested in the care of their pets and others that are not so fortunate.
• This was one of the best events in PE. It was very family frienly and enjoyable.
My dog loved all the treats, the doggy shows etc. It was an expierence not to be
missed ever!
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